Building a Strong, Recognizable BPA
Brand Guidelines
Maintaining the Standard of BPA Excellence
The BPA Brand Guide is the foundation for how we present ourselves across all media — websites, events, materials, and communications. A consistent brand builds recognition, strengthens our message, and protects the legacy of Business Professionals of America.
Why it Matters
Clear and consistent branding allows BPA to maintain its position as a leader among Career and Technical Student Organizations (CTSOs). It shows who we are, what we stand for, and the future we’re building for our members.
Brand Use Across States
Many states and local chapters use the BPA name and logo. The intent of the Brand Guide puts policies in place, not to limit creativity, but to keep our brand identity consistent and recognizable.
Download the BPA Brand Guide
Everything you need to represent BPA the right way.
Have a Branding Question?
If you have questions about correct usage, permissions, or specific applications of BPA’s brand elements, we’re here to help.
Need local chapter branding help?
Request the official BPA branding package to help your chapter stay consistent and professional across all materials.
Looking to be an approved vendor for BPA?
Submit your information to request approval as an alternate vendor and help support BPA chapters nationwide.